I'm a Proud Ally Against Dengue [Allied Against Dengue Movement]

9:42:00 AM

 I grew up in a household where my mom cleans our house on a daily basis. When I started going to school, my brother and I helped her during weekends and holidays. Our routine lasts when we found out that she was sick and was advised to lessen her chores to avoid overfatigue. My mother being hard-headed still cleaned the house but not as much as before. Years ago, dengue outbreak arises and one of my cousins became a victim that it almost killed her. Having a meticulous (and a hard-headed) mother saved us from dengue and other dreaded diseases by keeping our house and surroundings clean as much as possible. And now that I am a mother, I want to protect my family the same way my mother protected us. 

Dengue is prevalent in Southeast Asia and in the Philippines, the disease outbreak is spreading to more areas and impacting more lives. In 2015 there were 200,415 reported Dengue Fever cases, a 60% increase over 2014 which had 121,000 cases. With the disease growing rapidly across the country, empowerment is the most effective tool to combat dengue. 

For this reason, the Allied Against Dengue Movement was founded to lead a change and create bigger impact through collaborative partnerships, healthcare providers, industry and community empowerment and a holistic public education approach that combines prevention with management. 

"With the disease growing rapidly across the country, empowerment is the most effective tool to combat dengue."

Allied Against Dengue Philippines launched on July 12, 2016, galvanizes all forces and efforts to unite take action and defeat dengue. Designed as an open movement, the coalition consists of like-minded leaders who aim to empower healthcare providers, priver and public organizations and communities; and reduce the impact on dengue on the nation. Every alliance partner will leverage their core competences and dedicate energy, funds and resources in the movement to help bring down the incidence rate of and deaths caused by dengue fever. The Allied Against Dengue movement is also active in Indonesia and Malaysia.

The members:
The Department of Health (DOH)
Philippine Pharmacists Association, Inc. (PPHA)
GlaxoSmithKline Consumer Healthcare Philippines Inc.
Mercury Drug Corporation (MDC)
CNN Philippines

Heather Pelier, General Manager of GSK Consumer Healthcare said, "Dengue is rife in the Philippines and unless we join forces, the disease will become the fastest spreading health threat in the Philippines. GSK was motivated to initiate Allied Against Dengue as we were concerned of the escalating hazard and effects of dengue on the nation including our employees and their families who have experienced the dreaded disease. Uniting forces and actions enable greater empowerment across stakeholders, education delivery to communities nationwide and allow us to help people to do more, feel better and live longer. Allied Against Dengue is the catalyst to this with the ultimate goal to reduce the impact of dengue burden Filipinos."

The movement aims to lead change and create a bigger impact to society through collaborative partnerships with the DOH, private institutions, healthcare providers, media influencers, and community leaders. GSK together with the other coalition partners activates the ambitious roadmap that the Movement has set out to achieve its goal of reducing the burden of dengue on society through empowerment and education.

With the deployment of a robust nationwide education campaign through multiple channels, Allied Against Dengue seeks to curb the incidence growth rate and ultimately, make a real difference to the lives of Filipino. The coalition strategy will include: 

1. Distribution of 50,000 DOH primers to at least 5 public schools in dengue hotspots in Metro Manila
2. Distribution of 15,000 leaflets to 1,000 pediatricians and general practitioners
3. Education of proper dengue fever prevention and management to 20 health centers for Baranggay outreach programs
4. Implementation of Continuous Pharmacy Education (CPE) Program in identified chapters targeting 200 pharmacists
5. Education and recruitment of at least 1000 Allies Against Dengue through employee engagement, online and on-ground activations. 

Ms. Rowena of Animetric's World, a mommy/lifestyle blogger with Ms. Jolina Magdangal-Escueta shares their advice on dengue prevention

Pledge of Allegiance to the Allied Against Dengue Movement

Understanding Dengue Fever
  • Dengue fever is a virus infection caused by the dengue virus. 
  • There are 4 kinds of Dengue virus. 
  • Once the Aedes mosquito bites a person who carries the Dengue virus, the mosquito becomes a carrier of a virus for its entire lifetime. It will continue to bite and lay eggs every three days. 
Symptoms of Dengue
  • High continuous fever that lasts for 2-7 days
  • Skin flushing
  • Hemorrhagic manifestation or bleeding of nose and/or gums
  • Loss of appetite
  • Nausea / vomiting
What we can do at home
  • No medicine or antibiotic can treat dengue
  • Bed rest and lots of fluid
  • For fever, give paracetamol (Safest, recommended by WHO)
  • Avoid aspirin or NSAIDS (Ibuprofen)
4S Against Dengue
  • Search and Destroy breeding grounds of mosquitoes
  • Seek immediate consultation
  • Say "NO" to indiscriminate fogging; Say "YES" only during an outbreak or epidemic
  • Self-protection measures such as using insect repellant or wearing pants and long sleeved shirts

Ang Dengue ay nakamamatay.
At maaaring magka-Dengue ang sinuman,
bata man o matanda, mahirap o mayaman.
Kung kaya't kailangan ang sama-samang
pagkilos at kooperasyon ng buong barangay
upang maging matagumpay
ang ating pagsisikap na labanan at 
sugpuin ang Dengue!

Join the fight against this deadly fever-causing disease and be a proud Ally against Dengue so that we can do more, feel better and live longer!

For more information, you may contact 1800-14441-0884 / 1800-8908-8275 or at ph.customer-relations@gsk.com

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  1. I'm scared of any of us contracting Dengue so I'm very particular about my surroundings esp when i have kids. Can't hlep feeling paranoid too sometimes.

  2. This is a super important campaign! Not many people know about this disease in here so it's crucial that they're aware of the dangers and how to prevent it

  3. I really didn't know much about Dengue before reading this. I'm glad that you are actively helping and spreading the word on how to prevent it.

  4. I never even heard of this! Mosquitoes carry a lot of nasty diseases!

  5. I am glad to see you being so proactive about fighting this disease in your country. Over here in the states, I suppose our biggest worry right now is the Zika virus. It is becoming pretty big here, and we are trying our best to fight it.

  6. It can be a real issue especially during the warmer days of the year! I think it's nice that people are raising awareness about dengue and helping as much as they can! I'm glad you're part of this program!

  7. What a great campaing. We have to be careful with dengue, especially this summer.

  8. I hadn't realised dengue fever was still such a problem. Such an informative post, and what a great movement. Thanks for sharing.

  9. I'm glad you posted about it. This one was new to me, and an awareness campaign like this is important!

  10. It is so important to be aware of the illness around you. This is such an important campaign.

  11. I hate dengue too! There are many kids who caused their lives for this illness, hope this will be resolved.

  12. I really must live in a bubble because I had never heard of Dengue before! Thanks for the awareness

  13. Often when people come together change really can take place. It's just a matter of getting the people together, I think, most of the time.

  14. I've never personally known anyone who's gotten Dengue but I've seen people on tv talk about the problems they had battling it.

  15. This is a nice program. This illnesses brought by mosquitoes are so alarming.


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